
Any business that is still weighing the pros and cons of credit card processing and accepting cards for normal business transactions is far behind the times. Accepting credit cards is not a question of whether or not your customers want to use credit cards or not, as plastic is the new cash and without it, a retail operation is essentially refusing to serve more than half of its potential clients.
Unfortunately, this situation has been compounded by the emergence of mobile payment systems and customers lining up to use their smartphones to pay for lunch and debit cards are already rivaling cash as the preferred retail payment option. It is no longer a question of whether it is worth the cost to accept plastic payment or not, it is instead a question of ensuring that the processing service and equipment is up to the task now continuing while going forward.
Smart cards and mobile payment systems are the two newest options for non-cash payment systems. The latter being far more likely to be needed now, as this technology can replace the smart card system. These options allow customers to pay with several different accounts using a single payment options. The convenience of using a smartphone comes down to the fact that while many people will forget their wallets at home, the cell phone is the one thing that they never leave behind. Smart cards offer the same convenience, but without the need for a smartphone. Acceptance of smart cards is not as mission critical, but the topic does need to be considered, especially in certain areas where systems have been established.
Internet business depends wholly on the range of different payment options that each business accepts. What you never want is for a potential customer to get all the way to the check out and find that you do not accept their card or payment type. Good customers bringing you business are hard enough to find without throwing away your best chance to do so.
On average, a two to three percent commission cost per transaction goes to the card or payment processing company. For companies selling low-ticket items, this can be significant when added to the per transaction fees that usually run between $.30 to $.60 per, although some gateways offer micropayment options as well, which can save a business with low-ticket items a huge amount. On a hundred dollar transaction, this is minor, but on a five-dollar transaction, it could equal your entire profit margin. You may need to adapt your business model, but too many consumers and businesses are demanding these services to ignore.
The next small business that needs an air conditioning system overhaul may be counting on using a credit card to protect its cash pool, and that business does not ever want to hear the word, "No." Even worse, imagine the customer that finds out at the register that they cannot pay for their goods because you do not take their type of money. The embarrassment alone can sour a potential customer forever.
